Membership Marketing on a Shoestring Budget, NAHB-Style
I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver...
View ArticleAre You a Student or an Attendee?
Thanks to the efforts of Jeff Hurt (among others), those of us who speak frequently in the association world are well aware of the principles of adult learning, particularly those around frequent,...
View ArticleRethinking Revenue: Your Membership Plan
What happens when your membership plan becomes reality? Join me and Dana Anaman (National Association of Professional Insurance Agents) Wednesday, September 30 at 10 am ET as we take you through our...
View ArticleEngagement Lessons from the Pandemic
Two weeks ago, I had the opportunity to appear on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. We covered a wide range of topics, a few of which I...
View ArticleEngagement: You’re Doing It Right!
One of the other hot topics on the engagement virtual panel Mary Byers had organized for the Veterinary Medical Association on April 22 was: Who’s doing member engagement well, and what can we learn...
View ArticleMarketing Masterstrokes
Yesterday, Kristina Twigg (Water Environment Federation), Lauren Wolfe (Higher Logic), and I presented on marketing your private online community at the Higher Logic Users’ Group Super Forum. Kristina,...
View ArticleAttention Doesn’t Scale
A few weeks ago, I had the opportunity to present on the topic Attention Doesn’t Scale: The Role of Content Curation in Membership Associations for the Indiana Society of Association Executives. As a...
View ArticleWhat Do You Mean You Don’t Want Me?
Last week, the ASAE annual meeting proposal notices came out. Some of us got in, some of us didn’t, and some got a little of both. Now there are half joking – but that also means half serious –...
View ArticleMembership Marketing on a Shoestring
I’m presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it’s too late to join us, I thought I could share my best membership marketing tips for small...
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